One thing i'd like to say and it's been on my mind for about 6 months now, it's advertising. Advertising is the biggest factor for any company, how do you know that a new game is coming out if you keep it secret or you don't advertise it. So you've got to broadcast your content out there some way, it might be through facebook, it might be through commericals on the television or it even might be a news story found a website. If you want someone to get their hands on your content, you've got to flog it. Chat shows are a brilliant and easy way of making sure that there's gonna be somebody who's interested.
Look at an advert by motorola promoting their droid razr maxx, It displays what specifications the phone has, how many cores it's got, how much ram it's got with a few visual aids to represent what these mean. Now for the average person this doesn't mean anything, all they hear is fancy words like the Intel i7 processor, there's no spec talk there but they still aren't going to know what it means. sure i'm watching, reading and listening to tech news roughly everyday and i know if a phone's good or not based on the specs (this doesn't apply to the likes of iOS or Windows powered devices) if they haven't got a good enough spec and it's running android... it's probably going to fail.
getting back to the adverts idea, there's only really one company that stands in it's advertising and that's obviously apple. apple can't be copied on the way they advertise their products. Simple User interface and monumental design all right in the core of apple. Surely you've all seen an apple advert by now, It shows off how easy it is to manage your phone, facetime somebody in a matter of seconds, how to manage your phone... The list goes on. The important thing to take away from this that apple have a simple design and they don't over complicate by bringing in specifications stats just like it's other company counterparts.
When the galaxy S3 was announced and the advert was revealed, The advert is one minute long and counting out the amount of seconds the galaxy S3 is actually displayed on the advert is only 13-20 seconds. The advert is trying to tell a story of what the phone can do for your life and not actually displaying how it can do that and how you interact for it to get to that stage.
You've got to advertise your product for you to gain some audience, for people to become interested in your product and then eventually you'll get people who will buy your product but you've always got a factor to take in is that you've got keep your advert simple and not over complicating is so you've got more of an audience on your side.
Look at an advert by motorola promoting their droid razr maxx, It displays what specifications the phone has, how many cores it's got, how much ram it's got with a few visual aids to represent what these mean. Now for the average person this doesn't mean anything, all they hear is fancy words like the Intel i7 processor, there's no spec talk there but they still aren't going to know what it means. sure i'm watching, reading and listening to tech news roughly everyday and i know if a phone's good or not based on the specs (this doesn't apply to the likes of iOS or Windows powered devices) if they haven't got a good enough spec and it's running android... it's probably going to fail.
getting back to the adverts idea, there's only really one company that stands in it's advertising and that's obviously apple. apple can't be copied on the way they advertise their products. Simple User interface and monumental design all right in the core of apple. Surely you've all seen an apple advert by now, It shows off how easy it is to manage your phone, facetime somebody in a matter of seconds, how to manage your phone... The list goes on. The important thing to take away from this that apple have a simple design and they don't over complicate by bringing in specifications stats just like it's other company counterparts.
When the galaxy S3 was announced and the advert was revealed, The advert is one minute long and counting out the amount of seconds the galaxy S3 is actually displayed on the advert is only 13-20 seconds. The advert is trying to tell a story of what the phone can do for your life and not actually displaying how it can do that and how you interact for it to get to that stage.
You've got to advertise your product for you to gain some audience, for people to become interested in your product and then eventually you'll get people who will buy your product but you've always got a factor to take in is that you've got keep your advert simple and not over complicating is so you've got more of an audience on your side.
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